One of the most common things I hear when I meet with small business owner to talk about technology is “I just want it to work”. You didn’t start your business because you wanted to design and maintain a computer network or a web site, but you have come to the realization that you can’t do business without them.

According to this article in Technology, Inc magazine the top ranked concerns for small business are:

• Using technology to reduce costs in other areas
• Stretching the lifespan of your hardware
• Finding vendors that can understand their company and tailor solutions to fit their needs

My Dad owned a small business, and I saw him struggle with the same issues. That makes it very personal for me to provide resources for my clients that my Dad didn’t always have, and to be able to save them from making some of the mistakes he experienced.

Not every technology investment is a good one, but the ones that make sense can really pay off. For example, when personal computers were just making their way into the business world, Dad saw a demonstration of the “paperless office” concept and immediately saw where using computers to gather information once, store it electronically, and move it from order taking to production to delivery could save time and prevent orders being lost along the way. His return on investment came quickly as less people handled an order, mistakes were reduced saving material and labor to redo orders, and the gap between taking an order and receiving payment was greatly reduced.

This positive experience led to a misconception that all technology investments would be great for business. I’ll talk about examples of failures in future blog posts.

What can you do when facing these concerns?

• Take a close look at your business. Ask employees how they spend their time and where they see bottlenecks. Is there a way to automate process?
• Weigh cost and risk. If the hardware and software can handle your needs for another year, then hold off on the replacement, but don’t skimp on maintenance and keep the hardware under warranty. These two steps can prevent unexpected and costly downtime.
• Find a technology resource that you trust and talk to them about your whole business, not just your computers. The more they understand what you do, how you do it now, and why you do it, the better their recommendations can be.

Tags: budget, small business concerns, technology

This entry was posted on Thursday, April 9th, 2009 at 9:46 am by Tracy Fox and is filed under Solutions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.