The bottom-line with LinkedIn is that people would much rather work with people who their friends and colleagues know and trust. To truly realize a return on the investment of time required by LinkedIn you need to increase your number of viable connections and thus increase your chances of getting more business. In order to make your profile more appealing you need to nurture it by being committed to completing at least one or two LinkedIn tasks every single day. Make a connection, join a group, or just enhance your profile. Be sure to track the traffic to your website and what percentage of it comes from LinkedIn.

If you’re interested in learning about some good LinkedIn practices that help you make the most of your profile, find great contacts quickly, and network to get work, download parts one, two and three of our three part series.

Tags: Add new tag, Blogging, business success tips, call to action, Effective call to action, inbound marketing, marketing strategy, sales strategy, small business, Social media, technology resource for small business, uses of social media

This entry was posted on Wednesday, May 5th, 2010 at 4:39 pm by Michael Giuffrida and is filed under CEO, Marketing, Operations, Technology Budgeting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.