You probably have a handle on how much you rely on your email, internet connection, certainly the data about your clients and financials.  Maybe you even recognize how powerful a tool your website can be.  What else should you be thinking about?  Here are 5 key questions for reflection:

1. Do you rely on an individual person to support your technologies? Whether this is an internal staff member or outside consultant, this is a single point of failure that can hurt you if they become unavailable without warning, or simply don’t have the experience or expertise needed to solve a problem in your environment.
2. Does your idea of support mean calling someone AFTER something breaks? While not every issue can be prevented, many can.  Some basic preventative maintenance of your network and even your website is a best practices that can prevent embarrassing and costly downtime.
3. Are any upcoming projects or changes in the works? Are you planning to move, expand or downsize, replace a server, target a new market, put on a major fundraiser?  While some of these things may not be directly related to technology, change is a perfect time to review what’s in place and make sure it is effectively achieving your goals.
4. Are you leveraging social media marketing to increase traffic to your website and convert the traffic into leads?  Are your competitors? We recently posted a series of articles by guest blogger Thomas Clifford “Social Media Isn’t for Business.  Yeah, Right“.  If you think it can’t help your business, school or nonprofit, this is highly recommended reading.
5. Is there anything you wish you could change about your technology, be it your network, website support (or lack thereof)? Think of this as the old “magic wand” question.  If you could wave it over your technology, what would that look like?  What would the benefits be from these changes?  What is the status quo costing you?

It’s not unusual to realize that you aren’t thrilled with what you have in place, but you’re also not sure what to do about it.  Reputable technology firms offer basic reviews with recommendations that can make a big difference for little or no cost to you as an introduction to their expertise.  Take advantage of them, and this reflection will have been time well spent to help you achieve your goals.

Tags: business success tips, generating operational efficiencies, inbound marketing, small business concerns

This entry was posted on Tuesday, August 24th, 2010 at 11:25 am by Tracy Fox and is filed under Operations, Solutions, Strategy, Technology Planning, Technology Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.