ForeSite Builds New Website for MATCH Coalition

January 24th, 2012 by Jessica Glynn

MATCH Coalition, Inc. (Mobilize Against Tobacco for Children’s Health) is a non-profit organization, established in 1995, to protect Connecticut residents from the dangers of tobacco use and secondhand smoke.  MATCH consists of an over one hundred member organization representing thousands of Connecticut residents.

The objective of this project was to cultivate an effective web strategy through a professional website that will serve as the public face of the organization and establish creditability with the public.  The creative approach for the new website was based on input from MATCH; however ForeSite helped determine the most appealing design and appropriate layout, positioning each web page, including content, to ensure the site is developed in the most optimal manner for visitor ease of use.

New features of the re-launched website include personal stories, case studies, contact forms, blogs, instant messaging and social media accounts.  Enhanced interactivity, user recognizable options, social media, and other uses of Web 2.0 will give visitors a reason to participate and return.  The site’s photo gallery has also been enhanced.  The new MATCH site was designed so that visitors could find the most important information right away.  Consistent navigation throughout the site will make pages easy to find.

If you are interested in ForeSite designing or redesigning your web site please call 1-860-528-1100 or request a Free Web Site Health Assessment.

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