Why Your Business Needs a Google+ Page

March 29th, 2012 by Jessica Glynn

Google+ just announced that it has 90 million users and that they predict to hit 400 million users by the end of 2012.  However chances are even if you have a Google+ page, you probably don’t use it much.  If you aren’t using it, it may seem like a waste of time to post and keep an updated page for your company.  When you use Google+ to post about your business you are not likely to get the great interaction with your fans that you do from your Facebook or Twitter accounts. This makes moving on from Google+ right after signing up for it seems logical. However, if that’s what you end up doing, it may have a negative impact on your Search Engine Optimization (SEO).

When the release of Google+ was announced, it seemed exciting.  Its primary pull as a social networking site was its “circles”.  Google+ circles allow you to segment all of your contacts into different group so you can select each group you want to share with.  By the time Google+ was open to the public, Facebook made changes to their privacy settings so that you could also choose who you share each status update with, or which friends could see what on your profile.

Google+ also seemed to be a sure success, since Facebook is known for users complaining about the site and its frequent changes.  However, as much as Facebook users complain about the service, they still continue to use it.  It would also seem that introducing the site in an invitation only format would generate excitement about Google+, but that method backfired.  When people got their invites and set up their profiles, they found a site that had the same setup as Facebook, but was missing the majority of their friends.  The invitation only format has not however hindered the popularity of Pinterest, but Pinterest works in conjunction with Facebook rather than in direct competition with it.

Despite the lack of feedback you are likely to get from your Google+ profile, it is still important that you maintain a Google+ business page.  Since Google+ introduced business profiles, they have made changes to their search algorithms to favor businesses that have them.  So if you value your SEO in Google, it is vital that your business be a part of the Google+ community.

Unfortunately, simply setting up a Google+ page and walking away, as you may have done with your personal Google+ page, is not enough.  The items that you put as updates on your page are what counts.  If someone in your extended network does a search for something you posted, then your post will be at the top of their Google Search.  So anything you want to rank for, you need to post for.  One of the most important things to remember when you are posting on Google+, is that Google likes fresh content, and will only display your Google+ profile in a search if you have posted something within the last 72 hours.  This means you can take the weekend off, but a good rule of thumb to follow is, if you post it on Facebook, post it on Google+ also.

Click here to download our guide to setting up your  Google+ business page.

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