I started my business in 1997 with the same basic mantra we use today; provide technology solutions to support business goals.  While the technology has changed, the attitude hasn’t.  Do what we need to do to satisfy the customer and bill them for an honest amount of time to do it.  Well as we have grown that has become more difficult.  More staff, more clients and more personalities has caused us to have to put more procedures in place to make sure that everyone is treated fairly and we still have the possibility of making a (small) profit in the end.

Now in comes the Massachusetts data security law and we have another entire set of issues for not only us but all of our clients.  We have checklists for them to follow so they are not liable for potentially hundreds of thousands of dollars in fines.  Plus we need to have an acceptable use policy (AUP) , a written information security policy (WISP) and now they are talking about PCI compliance because we come in the vicinity of credit cards numbers!  What ever happened to “my word is my bond”?  I would so rather spend time helping people figure out what makes an effective website, how to handle their technology planning and budgeting, or how to determine the ROI of installing a network server.

No question that running a business in today’s high tech/high risk environment is different than pre-Y2K but I never thought I’d spend more time reviewing internal policies than getting out and helping clients with their businesses.  At least we get the opportunity to help our clients create some of these policies too!

I polled IT professionals from the ForeSite team and beyond to determine what key things every business owner, director of a school or nonprofit should know about their network.  My goal was to create a checklist that will help “nontechnical” people who have the ultimate responsibility of making technology related business decisions and protecting sensitive data to better understand what questions to ask of their IT professionals - whether you rely on an internal IT staff or a technology firm.

Some of the questions are obvious, such as making sure that your critical data is being backed up and that you know important passwords.  But there were also questions that could be eye-opening, such as “what remote access is being allowed?”.  I think back to a meeting with a Head of School when this question was asked, and it was determined that a former vendor and two former employees still had remote access to their server (and the data residing on the server)  simply because no one had thought to regularly audit the remote access and disable accounts that were no longer valid.

We hope this checklist will help you to get the information you need to make informed decisions about your network.  Your comments and questions are welcome!

Most of you tech savvy business people out there have had a LinkedIn account for years, but have you been truly using it to increase your business opportunities?

LinkedIn is the world’s largest professional online network with more than 45 million users representing 150 industries, and in case you’re wondering, the company itself is valued around $1 billion. Since September 2008, when the economic crisis hit, it has seen a 25% increase in the rate of sign-ups as concerned professionals look to keep their contacts up to date. That equates to approximately 1 million new users every two weeks. In terms of activity by those users, in the last two months there has been a 15% increase in the issuing of invitations to get people to join business networking circles and there has also been a 14% increase in the amount of recommendations made by users endorsing another member of LinkedIn.

The explosion of LinkedIn usage brings to mind the age old question of Quantity versus Quality.   Would you prefer to have 500 good contacts, or would you rather have 50 great contacts? The former may inflate your network statistics, but the latter may inflate your sales statistics. We can’t all be like Ron Bates, but do we want to be?

Who is Ron Bates you ask? With 44,000 direct contacts on LinkedIn, Ron has been referred to as “the most connected man on Earth.” In fact, I just tried to connect with Ron last night. I haven’t been accepted yet, but I did it for fun and I don’t expect any business to come from it. To effectively use LinkedIn to promote and grow your business you don’t need a ton of contacts, you just need a handful of great contacts that are in need of the services that your company offers and are interested in working with you or know others who would be.

If you’re hoping to reap the benefits of a LinkedIn account, you need to commit to actively using it on a consistent basis. At the very least you should look at your profile every day to see to see who your contacts are networking with, and if there are more “People You May Know” listed in your profile. Remember, your contacts’ new contacts are now in your network, and the groups they have joined may be of interest to you.

The bottom-line with LinkedIn is that people would much rather work with people who their friends and colleagues know and trust. To truly realize a return on the investment of time required by LinkedIn you need to increase your number of viable connections and thus increase your chances of getting more business. In order to make your profile more appealing you need to nurture it by being committed to completing at least one or two LinkedIn tasks every single day. Make a connection, join a group, or just enhance your profile. Be sure to track the traffic to your website and what percentage of it comes from LinkedIn.

There are many ways to establish sustainable relationships through LinkedIn.  Find out how to put the power of LinkedIn to work for your business by downloading part one and two of our three part series.

Without a doubt, the answer to the above question is THE BUSINESS!  But it’s amazing how often we forget this when looking at new technology to implement in a business.  Far too often, a cool new technology noticed by a business owner or the desire of their IT company to play with a new technology drives the decision for an implementation.  While there may be merits of the technology, the decision to affect a business’s production environment should be driven by a business need.  For example, we have clients come to us all the time saying something like, “Shouldn’t we be upgrading to Windows 7?”.  Our reply is usually, “Why?  Do you feel that one of the new features can help with a business problem you are having?”  While the answer is sometimes yes, most often it is because they have a friend who got it or saw a good ad on TV.

As a technology partner for our clients, we use the mantra that business needs should always drive technology implementations, not vice versa.  To help our clients make the best use of their technology investments we will work to understand their business so we can help them make informed decisions.  Some of the things we want to determine are:

• Is there a business problem you are having that is driving this?
• Have you considered all of the costs of this implementation?
• How will this affect your interactions with your clients?

By working in this fashion, we believe it build good long term relationships as we are not simply looking to book every billable project we can get our hands on.  In the long run it is a win/win.

We have compiled a more thorough list of the things we evaluate when helping a client determine if a new technology is right for them.  Download our “10 Reality Check Items to Consider in any Technology Implementation“.

5 signs that it’s time for a web site redesign:

1.  Your site isn’t effective in helping you achieve your goals (more sales, brand recognition, community awareness, etc)

2.  Your site is no longer an accurate representative of who you are and what you offer.

3.  The site looks very dated.  Not sure about this?  Check out your competitor’s sites to see what you are up against.

4.  You don’t have a scalable web site that you can update with new content, add a blog or integrate easily with social media.

5.  Users have asked for features or made other suggestions for changes that cannot be accomplished with your current site.

Looking for specific recommendations for your web site?  Let our team of experts evaluate it!

A quick reminder for business owners that we’re nearing the deadline to purchase and install new hardware and software and qualify for the Section 179 deduction.

Please contact us ASAP at 1-866-GO-SITE if you need assistance with a quote for replacement equipment or assistance with installation.

When I was working from home the other day, I started to feel a sharp pain in my side.  At first, it was just annoying but it really started slowing me down.  I was working on filing the forms for my defense in the murder charges that had recently been brought against me which really isn’t that fun so I decided that instead of continuing, I would give myself surgery to see if I could find the cause of my pain and resolve it.  I figured hey, I’ve been living with this body for 38 years, who knows it better than me?

So I got out my trusty pocket knife and jammed it into my side just above the area where the pain was so I could look around.  I took out a few organs and made quite a mess before I realized that I was probably in over my head, so I jammed everything back in and used my trusty Swingline stapler to close my side up.  Then I went back to the murder defense because I was there, who could defend me better than me?

Sound ridiculous?  Of course!!  But for some reason, we step into situations every day where non-technology folks decide that they can setup a new server or firewall themselves because they figure “how hard could it be?” only to find out that their “work” has not not only delayed the project, but for us to undo what they did will take twice as long as if they had simply let us take care of it.

We have created a checklist of questions to ask yourself before embarking on an IT project on your own.  By answering these questions honestly, it will help you decide if you should call a professional.  You can probably come up with a similar checklist for when to call a doctor or lawyer as well.

Download 5 Questions to Ask Yourself Before Starting an IT Project on Your Own

Over the years, I’ve worked with businesses, schools and nonprofits to help them find the right technology resources to meet their particular needs and goals.  In many cases, the “devil they know” is the resource that they continued to use year after year -  either because they were concerned that change might not bring something better, or because they weren’t sure if their expectations of a better partnership were realistic.

Let’s start by considering when you might look for a technology partner.  The obvious answer is when you don’t have a full-time IT person, web site designer or developer on staff.  But even if you do have someone handling the day-to-day needs internally, planning for a project that they haven’t done before or discussing possibilities of how technology can help you reach your goals may be areas where you can have the best of both worlds - someone who knows your environment and your culture and someone who can bring an outside viewpoint and a wide-range of experience and training.

No matter what your specific network includes or what your challenges are, there are 5 critical factors that you can use to evaluate your technology resource - whether you rely on internal staff, outside consulting or a combination of the two.  Download the list of 5 critical factors to keep in mind as you plan for 2010.

Great question.  Maybe you shouldn’t?  We talk to clients about this all of the time and have counseled many businesses into and out of replacing network equipment currently in place.  Often the issue if forced when there is an outage of an aging server but in our network support model we try to be more proactive about the process and help a business owner understand the potential business benefits to replacing a server, leaving it as is, or even extending the warranty for another year.

The first thing you should do in considering a server replacement is calculate the ROI for the project.  Unfortunately, there is no magic number for the payback of a new server as all businesses are different but we have compiled 10  Things to Consider when making this ROI calculation.   The list includes hard calculations like the average hourly wage of your employees and the amount of time spent on repetitive processes but it also considers less concrete items like peace of mind of the business owner as that is also definitely worth something in today’s stressful business world.

Some quick guidelines as to whether or not to replace would be:

Replace if:

• There a positive ROI (as discussed above) for the project
• The server is out of warranty (if it is, it will more likely have a hardware failure) and it can not be extended
• The server does not meet your basic business functions and is holding you back

Extend the Warranty if:

• The warranty can be extended and the server is meeting your basic business needs
• You do not expect your business needs for the server to expand greatly in the next 12 months
• You would like to replace the server and it is borderline, but you need to plan for the expenditure in the next budget cycle

Generally, a server will be an effective business resource for 3-5 years depending upon business growth.  After 5 years, server hardware can become unreliable, sluggish and apt to fail.  If you are in the gray area somewhere, you may want to consider calculating the ROI of replacement to see if there is a real payback for your business.

Download 10 Things to Consider when Calculating the ROI of a Network Server Replacement

Have you ever Googled yourself or the company you work for?  Come on, you know you have!  It’s human nature to wonder what others are writing about you and the company you work for.  Before accepting your new position, didn’t you Google your new company to see if you could find any negative information?  Googling is an easy way to lose hours sorting through irrelevant web entries hoping to find the information you’re repeatedly looking for.  Valuable time and energy can be saved by using one of Google’s many convenient and useful tools, in this case, Google Alerts.

Google Alerts are emails or RSS feeds automatically sent to you when there are new Google search results for your specified terms.  After signing up using your GMail account on the Google Alerts homepage, you enter the search term, type of alert (search Google News, Google Groups, or the web), frequency of emails (daily, as it happens, or weekly), and your email address. Google Alerts sends you an email each time a new page for your chosen term makes it in the top twenty results on Google’s web search. You can set up alerts for as many as 1,000 search terms.  Google Alerts currently offers 6 variations of alerts - News, Web, Blogs, Comprehensive, Video and Groups.

• A News alert is an email aggregate of the latest news articles that contain the search terms of your choice and appear in the top ten results of your Google News search.

• A Web alert is an email aggregate of the latest web pages that contain the search terms of your choice and appear in the top twenty results of your Google Web search.

• A Blogs alert is an email aggregate of the latest blog posts that contain the search terms of your choice and appear in the top ten results of your Google Blog search.

• A Comprehensive alert is an aggregate of the latest results from multiple sources (News, Web and Blogs) into a single email to provide maximum coverage on the topic of your choice.

• A Video alert is an email aggregate of the latest videos that contain the search terms of your choice and appear in the top ten results of your Google Video search.

• A Groups alert is an email aggregate of new posts that contain the search terms of your choice and appear in the top fifty results of your Google Groups search.

Google Alerts’ many uses make them convenient and helpful in our daily personal lives including monitoring a developing news story, tracking medical advances, being aware of what is being written about family members, and even getting the latest on a celebrity or sports team.  But there are many professional reasons to harness the power of Google Alerts, find out how to put the power of Google Alerts to work for your business by downloading Ten Important Business Uses of Google Alert.