October 6th, 2009 by Michael Giuffrida
How often should key words and phrases appear in your web content? What should be in the
and <meta> tags? Does it matter where on the page your key words are?</p>
<p>There are many things to consider when writing for the web, and the questions above are answered in a white paper on “Prominent Content” by Andrew Predmore, one of ForeSite’s developers.</p>
<a href="http://www.foresitetech.com/blog/2009/10/06/writing-for-the-web-guidelines-for-prominent-content/">Read the rest of this entry »</a>
</div>
<p class="postmetadata">Tags: <a href="http://www.foresitetech.com/blog/tag/10-tips-for-developing-an-effective-website/" rel="tag">10 Tips for Developing an Effective Website</a>, <a href="http://www.foresitetech.com/blog/tag/business-success-tips/" rel="tag">business success tips</a>, <a href="http://www.foresitetech.com/blog/tag/inbound-marketing/" rel="tag">inbound marketing</a>, <a href="http://www.foresitetech.com/blog/tag/marketing-strategy/" rel="tag">marketing strategy</a>, <a href="http://www.foresitetech.com/blog/tag/writing-for-the-web/" rel="tag">Writing for the Web</a><br /> Posted in <a href="http://www.foresitetech.com/blog/category/ceo/marketing/" title="View all posts in Marketing" rel="category tag">Marketing</a>, <a href="http://www.foresitetech.com/blog/category/technical/website-development/" title="View all posts in Website Development" rel="category tag">Website Development</a> | <a href="http://www.foresitetech.com/blog/2009/10/06/writing-for-the-web-guidelines-for-prominent-content/#comments" title="Comment on Writing for the Web – Guidelines for Prominent Content">2 Comments »</a></p>
</div>
<div class="post" id="blog_post-232">
<h2><a href="http://www.foresitetech.com/blog/2009/09/15/is-social-media-marketing-right-for-you/" rel="bookmark" title="Permanent Link to Is Social Media Marketing right for you?">Is Social Media Marketing right for you?</a></h2>
<small>September 15th, 2009 by <!--COMMENTING OUT LINK TO ABOUT PAGE<a href="/blog/about/">-->Tracy Fox<!--</a>--></small>
<div class="entry">
<p>Everybody’s talking about social media marketing, but how do you know if it’s right for your business? And what if you are a nonprofit agency or a school – does social media have value outside the business world?<br />
First let’s define social media by its most well known forms, including blogs and social networking (Twitter, FaceBook [...]</p>
<a href="http://www.foresitetech.com/blog/2009/09/15/is-social-media-marketing-right-for-you/">Read the rest of this entry »</a>
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<p class="postmetadata">Tags: <a href="http://www.foresitetech.com/blog/tag/blogging/" rel="tag">Blogging</a>, <a href="http://www.foresitetech.com/blog/tag/business-success-tips/" rel="tag">business success tips</a>, <a href="http://www.foresitetech.com/blog/tag/generate-business-from-website/" rel="tag">generate business from website</a>, <a href="http://www.foresitetech.com/blog/tag/inbound-marketing/" rel="tag">inbound marketing</a>, <a href="http://www.foresitetech.com/blog/tag/marketing-strategy/" rel="tag">marketing strategy</a>, <a href="http://www.foresitetech.com/blog/tag/small-business-concerns/" rel="tag">small business concerns</a>, <a href="http://www.foresitetech.com/blog/tag/social-media/" rel="tag">Social media</a>, <a href="http://www.foresitetech.com/blog/tag/uses-of-social-media/" rel="tag">uses of social media</a><br /> Posted in <a href="http://www.foresitetech.com/blog/category/ceo/marketing/" title="View all posts in Marketing" rel="category tag">Marketing</a>, <a href="http://www.foresitetech.com/blog/category/technical/website-development/" title="View all posts in Website Development" rel="category tag">Website Development</a> | <a href="http://www.foresitetech.com/blog/2009/09/15/is-social-media-marketing-right-for-you/#comments" title="Comment on Is Social Media Marketing right for you?">6 Comments »</a></p>
</div>
<div class="post" id="blog_post-198">
<h2><a href="http://www.foresitetech.com/blog/2009/08/27/how-do-you-call-your-website-to-action/" rel="bookmark" title="Permanent Link to How do you call your website to action?">How do you call your website to action?</a></h2>
<small>August 27th, 2009 by <!--COMMENTING OUT LINK TO ABOUT PAGE<a href="/blog/about/">-->Michael Giuffrida<!--</a>--></small>
<div class="entry">
<p>Having a website was a good first step (in 1997). By the mid 2000’s your web site actually had to have interesting information on it and look more attractive than your competitors’. You may even rank well in the search engines for keywords you have chosen as important ones for your business. If you’re at [...]</p>
<a href="http://www.foresitetech.com/blog/2009/08/27/how-do-you-call-your-website-to-action/">Read the rest of this entry »</a>
</div>
<p class="postmetadata">Tags: <a href="http://www.foresitetech.com/blog/tag/call-to-action/" rel="tag">call to action</a>, <a href="http://www.foresitetech.com/blog/tag/effective-call-to-action/" rel="tag">Effective call to action</a>, <a href="http://www.foresitetech.com/blog/tag/generate-business-from-website/" rel="tag">generate business from website</a>, <a href="http://www.foresitetech.com/blog/tag/inbound-marketing/" rel="tag">inbound marketing</a>, <a href="http://www.foresitetech.com/blog/tag/marketing-strategy/" rel="tag">marketing strategy</a>, <a href="http://www.foresitetech.com/blog/tag/social-media/" rel="tag">Social media</a><br /> Posted in <a href="http://www.foresitetech.com/blog/category/ceo/marketing/" title="View all posts in Marketing" rel="category tag">Marketing</a>, <a href="http://www.foresitetech.com/blog/category/technical/website-development/" title="View all posts in Website Development" rel="category tag">Website Development</a> | <a href="http://www.foresitetech.com/blog/2009/08/27/how-do-you-call-your-website-to-action/#comments" title="Comment on How do you call your website to action?">8 Comments »</a></p>
</div>
<div class="post" id="blog_post-149">
<h2><a href="http://www.foresitetech.com/blog/2009/07/31/your-web-site-should-be-a-conversation-not-a-statement/" rel="bookmark" title="Permanent Link to Your web site should be a conversation, not a statement.">Your web site should be a conversation, not a statement.</a></h2>
<small>July 31st, 2009 by <!--COMMENTING OUT LINK TO ABOUT PAGE<a href="/blog/about/">-->Michael Giuffrida<!--</a>--></small>
<div class="entry">
<p>As a business owner, it’s sometimes difficult to think about upgrading things that seem to be “working”, especially in tough economic times. The question is, “are they really working as hard as they can be for your business?”. A great example of this is your company’s website. While it was OK 5 years ago to [...]</p>
<a href="http://www.foresitetech.com/blog/2009/07/31/your-web-site-should-be-a-conversation-not-a-statement/">Read the rest of this entry »</a>
</div>
<p class="postmetadata">Tags: <a href="http://www.foresitetech.com/blog/tag/10-tips-for-developing-an-effective-website/" rel="tag">10 Tips for Developing an Effective Website</a>, <a href="http://www.foresitetech.com/blog/tag/google/" rel="tag">Google</a>, <a href="http://www.foresitetech.com/blog/tag/internet-search/" rel="tag">Internet search</a>, <a href="http://www.foresitetech.com/blog/tag/marketing-strategy/" rel="tag">marketing strategy</a>, <a href="http://www.foresitetech.com/blog/tag/small-business-concerns/" rel="tag">small business concerns</a>, <a href="http://www.foresitetech.com/blog/tag/social-media/" rel="tag">Social media</a><br /> Posted in <a href="http://www.foresitetech.com/blog/category/ceo/" title="View all posts in CEO" rel="category tag">CEO</a>, <a href="http://www.foresitetech.com/blog/category/ceo/marketing/" title="View all posts in Marketing" rel="category tag">Marketing</a>, <a href="http://www.foresitetech.com/blog/category/uncategorized/" title="View all posts in Uncategorized" rel="category tag">Uncategorized</a>, <a href="http://www.foresitetech.com/blog/category/technical/website-development/" title="View all posts in Website Development" rel="category tag">Website Development</a> | <a href="http://www.foresitetech.com/blog/2009/07/31/your-web-site-should-be-a-conversation-not-a-statement/#comments" title="Comment on Your web site should be a conversation, not a statement.">4 Comments »</a></p>
</div>
<div class="post" id="blog_post-161">
<h2><a href="http://www.foresitetech.com/blog/2009/07/30/25-words-of-social-media-wisdom/" rel="bookmark" title="Permanent Link to 25 Words of Social Media Wisdom">25 Words of Social Media Wisdom</a></h2>
<small>July 30th, 2009 by <!--COMMENTING OUT LINK TO ABOUT PAGE<a href="/blog/about/">-->Tracy Fox<!--</a>--></small>
<div class="entry">
<p>Use social media to contribute something of value, or make new connections with people who can provide ideas or opportunities. Don’t be passive!</p>
<a href="http://www.foresitetech.com/blog/2009/07/30/25-words-of-social-media-wisdom/">Read the rest of this entry »</a>
</div>
<p class="postmetadata">Tags: <a href="http://www.foresitetech.com/blog/tag/blogging/" rel="tag">Blogging</a>, <a href="http://www.foresitetech.com/blog/tag/marketing/" rel="tag">Marketing</a>, <a href="http://www.foresitetech.com/blog/tag/social-media/" rel="tag">Social media</a><br /> Posted in <a href="http://www.foresitetech.com/blog/category/ceo/marketing/" title="View all posts in Marketing" rel="category tag">Marketing</a>, <a href="http://www.foresitetech.com/blog/category/technical/website-development/" title="View all posts in Website Development" rel="category tag">Website Development</a> | <a href="http://www.foresitetech.com/blog/2009/07/30/25-words-of-social-media-wisdom/#respond" title="Comment on 25 Words of Social Media Wisdom">No Comments »</a></p>
</div>
<div class="post" id="blog_post-130">
<h2><a href="http://www.foresitetech.com/blog/2009/06/15/have-you-found-your-blue-ocean-yet/" rel="bookmark" title="Permanent Link to Have you found your blue ocean yet?">Have you found your blue ocean yet?</a></h2>
<small>June 15th, 2009 by <!--COMMENTING OUT LINK TO ABOUT PAGE<a href="/blog/about/">-->Tracy Fox<!--</a>--></small>
<div class="entry">
<p>I’m about halfway through the book Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. The gist of the book is that if you can find a new way to provide goods or services or a whole new market, then you can make the competition irrelevant and be a unique provider in a calm [...]</p>
<a href="http://www.foresitetech.com/blog/2009/06/15/have-you-found-your-blue-ocean-yet/">Read the rest of this entry »</a>
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<p class="postmetadata">Tags: <a href="http://www.foresitetech.com/blog/tag/blue-ocean-strategy/" rel="tag">blue ocean strategy</a>, <a href="http://www.foresitetech.com/blog/tag/business-success-tips/" rel="tag">business success tips</a>, <a href="http://www.foresitetech.com/blog/tag/eliminating-competition/" rel="tag">eliminating competition</a>, <a href="http://www.foresitetech.com/blog/tag/marketing-strategy/" rel="tag">marketing strategy</a>, <a href="http://www.foresitetech.com/blog/tag/sales-strategy/" rel="tag">sales strategy</a><br /> Posted in <a href="http://www.foresitetech.com/blog/category/ceo/marketing/" title="View all posts in Marketing" rel="category tag">Marketing</a>, <a href="http://www.foresitetech.com/blog/category/solutions/" title="View all posts in Solutions" rel="category tag">Solutions</a>, <a href="http://www.foresitetech.com/blog/category/ceo/strategy/" title="View all posts in Strategy" rel="category tag">Strategy</a> | <a href="http://www.foresitetech.com/blog/2009/06/15/have-you-found-your-blue-ocean-yet/#respond" title="Comment on Have you found your blue ocean yet?">No Comments »</a></p>
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<div class="post" id="blog_post-121">
<h2><a href="http://www.foresitetech.com/blog/2009/06/12/what-is-bing-let-me-google-it/" rel="bookmark" title="Permanent Link to What is “Bing”? Let me Google it.">What is “Bing”? Let me Google it.</a></h2>
<small>June 12th, 2009 by <!--COMMENTING OUT LINK TO ABOUT PAGE<a href="/blog/about/">-->Michael Giuffrida<!--</a>--></small>
<div class="entry">
<p>With all of the buzz about Microsoft’s latest plight in the search game, Bing, I decided I should do a little research. Naturally where did I start? Google. As Google has become virtually synonymous with web search, Microsoft is fighting an uphill battle even with the troops that they have, but hopefully this will help [...]</p>
<a href="http://www.foresitetech.com/blog/2009/06/12/what-is-bing-let-me-google-it/">Read the rest of this entry »</a>
</div>
<p class="postmetadata">Tags: <a href="http://www.foresitetech.com/blog/tag/being-more-productive/" rel="tag">being more productive</a>, <a href="http://www.foresitetech.com/blog/tag/document-search-on-internet/" rel="tag">document search on Internet</a>, <a href="http://www.foresitetech.com/blog/tag/google/" rel="tag">Google</a>, <a href="http://www.foresitetech.com/blog/tag/google-vs-bing/" rel="tag">Google vs. Bing</a>, <a href="http://www.foresitetech.com/blog/tag/internet-search/" rel="tag">Internet search</a>, <a href="http://www.foresitetech.com/blog/tag/microsoft-bing/" rel="tag">Microsoft Bing</a><br /> Posted in <a href="http://www.foresitetech.com/blog/category/ceo/" title="View all posts in CEO" rel="category tag">CEO</a>, <a href="http://www.foresitetech.com/blog/category/ceo/marketing/" title="View all posts in Marketing" rel="category tag">Marketing</a>, <a href="http://www.foresitetech.com/blog/category/ceo/operations/" title="View all posts in Operations" rel="category tag">Operations</a>, <a href="http://www.foresitetech.com/blog/category/solutions/" title="View all posts in Solutions" rel="category tag">Solutions</a> | <a href="http://www.foresitetech.com/blog/2009/06/12/what-is-bing-let-me-google-it/#comments" title="Comment on What is “Bing”? Let me Google it.">2 Comments »</a></p>
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<div class="post" id="blog_post-107">
<h2><a href="http://www.foresitetech.com/blog/2009/05/26/you-want-me-to-tweet/" rel="bookmark" title="Permanent Link to You want me to “tweet”?">You want me to “tweet”?</a></h2>
<small>May 26th, 2009 by <!--COMMENTING OUT LINK TO ABOUT PAGE<a href="/blog/about/">-->Michael Giuffrida<!--</a>--></small>
<div class="entry">
<p>Mike Giuffrida’s take on Twitter and Tweeting. Instruction from a newbie to the other newbies.</p>
<a href="http://www.foresitetech.com/blog/2009/05/26/you-want-me-to-tweet/">Read the rest of this entry »</a>
</div>
<p class="postmetadata">Tags: <a href="http://www.foresitetech.com/blog/tag/how-to-get-started-on-twitter/" rel="tag">How to get started on Twitter</a>, <a href="http://www.foresitetech.com/blog/tag/how-to-get-started-tweeting/" rel="tag">How to get started tweeting</a>, <a href="http://www.foresitetech.com/blog/tag/how-to-tweet/" rel="tag">How to tweet</a>, <a href="http://www.foresitetech.com/blog/tag/social-media/" rel="tag">Social media</a>, <a href="http://www.foresitetech.com/blog/tag/tweeting/" rel="tag">Tweeting</a>, <a href="http://www.foresitetech.com/blog/tag/twitter/" rel="tag">Twitter</a>, <a href="http://www.foresitetech.com/blog/tag/uses-of-social-media/" rel="tag">uses of social media</a><br /> Posted in <a href="http://www.foresitetech.com/blog/category/ceo/" title="View all posts in CEO" rel="category tag">CEO</a>, <a href="http://www.foresitetech.com/blog/category/ceo/marketing/" title="View all posts in Marketing" rel="category tag">Marketing</a> | <a href="http://www.foresitetech.com/blog/2009/05/26/you-want-me-to-tweet/#respond" title="Comment on You want me to “tweet”?">No Comments »</a></p>
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