Over the years, I’ve worked with businesses, schools and nonprofits to help them find the right technology resources to meet their particular needs and goals.  In many cases, the “devil they know” is the resource that they continued to use year after year -  either because they were concerned that change might not bring something better, or because they weren’t sure if their expectations of a better partnership were realistic.

Let’s start by considering when you might look for a technology partner.  The obvious answer is when you don’t have a full-time IT person, web site designer or developer on staff.  But even if you do have someone handling the day-to-day needs internally, planning for a project that they haven’t done before or discussing possibilities of how technology can help you reach your goals may be areas where you can have the best of both worlds - someone who knows your environment and your culture and someone who can bring an outside viewpoint and a wide-range of experience and training.

No matter what your specific network includes or what your challenges are, there are 5 critical factors that you can use to evaluate your technology resource - whether you rely on internal staff, outside consulting or a combination of the two.  Download the list of 5 critical factors to keep in mind as you plan for 2010.

Great question.  Maybe you shouldn’t?  We talk to clients about this all of the time and have counseled many businesses into and out of replacing network equipment currently in place.  Often the issue if forced when there is an outage of an aging server but in our network support model we try to be more proactive about the process and help a business owner understand the potential business benefits to replacing a server, leaving it as is, or even extending the warranty for another year.

The first thing you should do in considering a server replacement is calculate the ROI for the project.  Unfortunately, there is no magic number for the payback of a new server as all businesses are different but we have compiled 10  Things to Consider when making this ROI calculation.   The list includes hard calculations like the average hourly wage of your employees and the amount of time spent on repetitive processes but it also considers less concrete items like peace of mind of the business owner as that is also definitely worth something in today’s stressful business world.

Some quick guidelines as to whether or not to replace would be:

Replace if:

• There a positive ROI (as discussed above) for the project
• The server is out of warranty (if it is, it will more likely have a hardware failure) and it can not be extended
• The server does not meet your basic business functions and is holding you back

Extend the Warranty if:

• The warranty can be extended and the server is meeting your basic business needs
• You do not expect your business needs for the server to expand greatly in the next 12 months
• You would like to replace the server and it is borderline, but you need to plan for the expenditure in the next budget cycle

Generally, a server will be an effective business resource for 3-5 years depending upon business growth.  After 5 years, server hardware can become unreliable, sluggish and apt to fail.  If you are in the gray area somewhere, you may want to consider calculating the ROI of replacement to see if there is a real payback for your business.

Download 10 Things to Consider when Calculating the ROI of a Network Server Replacement

Have you ever Googled yourself or the company you work for?  Come on, you know you have!  It’s human nature to wonder what others are writing about you and the company you work for.  Before accepting your new position, didn’t you Google your new company to see if you could find any negative information?  Googling is an easy way to lose hours sorting through irrelevant web entries hoping to find the information you’re repeatedly looking for.  Valuable time and energy can be saved by using one of Google’s many convenient and useful tools, in this case, Google Alerts.

Google Alerts are emails or RSS feeds automatically sent to you when there are new Google search results for your specified terms.  After signing up using your GMail account on the Google Alerts homepage, you enter the search term, type of alert (search Google News, Google Groups, or the web), frequency of emails (daily, as it happens, or weekly), and your email address. Google Alerts sends you an email each time a new page for your chosen term makes it in the top twenty results on Google’s web search. You can set up alerts for as many as 1,000 search terms.  Google Alerts currently offers 6 variations of alerts - News, Web, Blogs, Comprehensive, Video and Groups.

• A News alert is an email aggregate of the latest news articles that contain the search terms of your choice and appear in the top ten results of your Google News search.

• A Web alert is an email aggregate of the latest web pages that contain the search terms of your choice and appear in the top twenty results of your Google Web search.

• A Blogs alert is an email aggregate of the latest blog posts that contain the search terms of your choice and appear in the top ten results of your Google Blog search.

• A Comprehensive alert is an aggregate of the latest results from multiple sources (News, Web and Blogs) into a single email to provide maximum coverage on the topic of your choice.

• A Video alert is an email aggregate of the latest videos that contain the search terms of your choice and appear in the top ten results of your Google Video search.

• A Groups alert is an email aggregate of new posts that contain the search terms of your choice and appear in the top fifty results of your Google Groups search.

Google Alerts’ many uses make them convenient and helpful in our daily personal lives including monitoring a developing news story, tracking medical advances, being aware of what is being written about family members, and even getting the latest on a celebrity or sports team.  But there are many professional reasons to harness the power of Google Alerts, find out how to put the power of Google Alerts to work for your business by downloading Ten Important Business Uses of Google Alert.

How often should key words and phrases appear in your web content?  What should be in the <title> and <meta> tags?  Does it matter where on the page your key words are?

There are many things to consider when writing for the web, and the questions above are answered in a white paper “7 Do’s and Don’ts of Prominent Content” by Andrew Predmore, one of ForeSite’s developers.

Search engines have algorithms that are constantly updated to try to make sure that key words aren’t used inappropriately in a blatant attempt to increase site traffic.  If your site is flagged, it can have a devastating effect on your search engine rankings.

Click here to download this timely information and get the  “7 Do’s and Don’ts of Prominent Content” usage.

As many people in the business community are trying very hard to make the most out of a year when all the cards seemed to be stacked against us, it is easy to put off the task of figuring out what we will spend next year to move our businesses forward again.  While budgeting for technology can seem daunting at times, it is the best way to make sure that you take into account all of the things that will help your business run most efficiently with minimal downtime.

We must first consider the standard operational items such as preventative maintenance and support - which every business should have in place.  There are also a myriad of other items that often get overlooked during the budgeting process that can pop up during the year causing undue stress on the budget and the management.  Some things to consider include  software renewals,  such as anti-virus or backup software.  You should also review your current hardware to determine what is out of warranty.  Based upon the function of the device, a warranty renewal or hardware replacement may be in order.

For those of you who have already considered the items above, congratulations!  You are ahead of most businesses at this point.  There are a few more strategic items you might consider,  a new business resumption plan or updates and testing to the one you have to ensure its viability.  Also, in today’s world of hackers and viruses, many businesses are being proactive about auditing their network and web site security to protect their valuable business data.

While this all may seem overwhelming, it doesn’t have to be.  You can use a budgeting template much like the one we use for our clients or simply hire a technology company to review and plan all of this for you.  We have seen many cases where our involvement early in the process has helped our clients plan better and avoid unexpected expenses during the year.

Download the Technology Budget Planning Worksheet

Everybody’s talking about social media marketing, but how do you know if it’s right for your business?  And what if you are a nonprofit agency or a school - does social media have value outside the business world?

First let’s define social media by its most well known forms, including blogs and social networking (Twitter, FaceBook and LinkedIn).  Blogs, like the one you are reading right now, provide you with a way to communicate a message or share a story with the outside world.  A blog is like a newsletter that you write and share article by article.  When you think about it that way, you probably already create content that you could use for blogging.  Because blogging is more informal, you can get more people involved to write a paragraph or two about a timely topic in your industry, a success story or an experience that your audience can relate to.

Social networking requires a little more thought about who it is that you want to connect with.  Are you looking to inform potential clients about your services, or brainstorm with others in your industry, or maybe find potential sources of referrals?  Each goal will require you to think about who those people are, and what forms of social media they are likely to be using.  For example, I find LinkedIn to be a powerful networking tool to connect with clients, former colleagues, and other professionals that I meet and want to keep in touch with.  By regularly updating my LinkedIn status, I can share what I am working on with all of my contacts with one click of the mouse.  I can even include links back to my blog or a particular page of our web site that provides more information.  I have found that even people I have known and worked with for many years may not fully understand all of the ways that I can help organizations with their computer network or web site, but if they hear a success story, they suddenly think of someone else they know with that struggle who they can’t wait to refer me to.

Maybe you realize that you have something to say, and you know who you want to reach with your message, but there are other considerations to making social media marketing a success.  The questions in our “10 questions to ask before starting a social media marketing campaign” will help you determine if this is the right step for you.

Good news!  In response to concerns voiced by many small business owners in Massachusetts, the Office of Consumer Affairs has announced revisions to the identity theft regulations that were set to take effect on January 1st 2010.

New language in the regulations includes risk-based in implementation -  requiring safeguards that are more appropriate to the size of the business, the amount of personal data stored (client or customer data and employee files), and the type of business.

The revised regulations are more consistent with Federal law, and therefore an appropriate guideline for businesses and other types of organizations in Connecticut to measure their risks and identify what steps they can take to minimize their exposure to security breaches and the potential remediation and litigation that follows a breach.

A public hearing will be held on the changes on 9/22/09 at the Transportation Building, 10 Park Plaza in Boston at 10 a.m.

Click the link below for a copy of the compliance checklist: 

http://www.foresitetech.com/forms/download_compliance

Having a website was a good first step (in 1997).  By the mid 2000’s your web site actually had to have interesting information on it and look more attractive than your competitors’.  You may even rank well in the search engines for keywords you have chosen as important ones for your business.  If you’re at that point, congratulations!  But wouldn’t it be nice if your website was actually generating business for your company on a regular basis?  Well it can.  You just need to call it to action!

This is not as difficult as it sounds, but it will take some effort and regular attention to what is happening with your web site, your clients and in the world of social media. At ForeSite we have been following the methods below for our own business and saw a 10x increase in lead generation in the first month.

To begin you need to create some compelling offers for your site visitors.  Unfortunately an information request form is NOT a compelling offer.  There must be a reason for the visitor to take their time to fill out a simple form to get what is behind it so you have their information.  We have found that numbered lists work very well such as “10 Tips for Developing an Effective Website“.  For more tips on compelling calls to action, download 6 Best Practices for an Effective Call to Action.

Once you have a call to action for people to download, you need to create a landing page for them to download it from.  This page should have some information about what they are getting for their time as well as a SIMPLE form for them to fill out.  Collect only the information you need to get in touch with them.  Long forms are far more often abandoned than simple ones.

Now that you have a place to send people, you need to send them there.  You must PROMOTE your new content to get people to download it.  This is best done using the powers of social media and taking advantage of the connections you have and the connections those people have.

Lastly, get ready to collect your leads and work your sales magic to convert them into new business.  We’d love to hear how this works for other people using these methods as they have been working very well for ForeSite.  Ready, Set, Sell!

I was opening my email one morning and noticed that the “out of office” message from an IT Manager of a local small business that said he was out of the office for the next two months. This was a company I had called on 8 months earlier and the company’s president had referred me to the IT Manager as their technology resource, so I looked up the company president’s name and gave him a call.

The President took my call. He explained that the IT Manager had been in an auto accident, and would be out for at least two months, and maybe longer. They didn’t have anyone else internally that knew the network, and he was concerned, but wasn’t sure what to do. He couldn’t replace an employee who would be coming back at some point, but what would he do if an issue came up in the meantime?

I suggested a Network Health Review to allow us to get an overview of his setup and any initial concerns without any cost or obligation. We both agreed that this would be a good starting point. I set up a review for the following day, and two days later, sat down with the management team to go over the findings. Overall, things were in decent shape. We identified some potential issues that we could easily fix, including:

• Incomplete backups which included data, but not the system state (registry and other system information that needs to be restored in the event of a hardware loss)
• Battery backup software was not configured to shut down the server gracefully in the event of a prolonged power outage.
• Lack of system documentation – No network diagram, no inventory of hardware/software, no master password list, etc.

We also came up with some other questions that no one in the room knew the answer to. This discussion led to us assigning a systems engineer to the company on a weekly basis for the duration of the IT Manager’s sick leave. We addressed the issues we had uncovered in the review, we found the answers to the questions about how the network was configured, and what the contact and account number information was for their key vendors. We set up Help Desk coverage for his staff so they had a resource to resolve issues on the days when we were not on site. This was critical to maintaining their productivity since they were accustomed to having someone else to ask for help and were not IT savvy.

About 3 months later, the IT Manager was ready to come back part time. He was able to quickly come up-to-speed on the changes we had made from our documentation. The management team was so pleased with the information that we provided to them, the level of support, and our ability to work well with their IT Manager that they decided to keep us on board with a scaled back schedule. Now they know that they have a backup resource when needed who is familiar with them and their setup.

8 months earlier when I contacted the President of the company, he was all set, he had someone handling his network. You never know when things could change, but you can be prepared by knowing where you stand BEFORE it happens.

As a business owner, it’s sometimes difficult to think about upgrading things that seem to be “working”, especially in tough economic times.  The question is, “are they really working as hard as they can be for your business?”.  A great example of this is your company’s website.  While it was OK 5 years ago to have someone take your brochure and turn it into a website so you could put it on your business cards, that’s just not the way the web is working today for businesses who are taking full advantage of it.

Today, the first thing most people do when they are looking for a product or service, even if it was referred to them, is Google it.  The first few seconds form a large part of the impression the visitor will have of the target business forever (remember what your mom always said about first impressions).  Below are a few key things that people react to  - whether they know it or not.  You should keep them in mind as you look at your own web site, even if you think it doesn’t matter for your business (because it does).

1. Is the design attractive and does it look “current”?  A design that was nice 5 years ago does not always stand the test of time.  Compare how your site looks to others in your industry, or even other sites you feel project the type of image you want for your company.  You might be surprised.
2. Is your date specific content up to date?  If the last newsletter or news item you posted was in 2006, you should probably pull that section of the web site out.  Its hurting you more than helping you.
3. Is your site cross browser compatible?  While the world used to only view the web through the eyes of Internet Explorer, other browsers such as Firefox and Chrome have come a long way in gaining market share.  Make sure your web site looks the same (or at least presentable) in all of the major browsers available today.

These are just a few items that can make a good first impression.  But once people decide they are “OK” with you, you need to keep talking.  There has to be enough valuable information on your website to make the visitor (prospect) contact you instead of the next person on the search list.  Keep it interesting.  Add content regularly and give people reasons to come back.  If they browsed by but weren’t ready to buy the first time, impress them with fresh content and ideas the next time they “stop by”.  People want to get to know you by visiting your web site and be comfortable that you can take care of them.  You have to work to keep that conversation going, especially when you sometimes don’t even know that the conversation is happening (we’ll talk about how to know exactly when someone is on your web site in a future post).  One of ForeSite’s web site experts wrote a paper on “10 Tips for Developing an Effective Website“.  Check it out if you are interested in how to upgrade your web presence.

In general, think of your web site as your ultimate marketing tool which if used properly will bring leads (and ultimately new business) to you so you don’t have to go searching for it yourself.  View your site through the eyes of your prospects.  And if you are having difficulty doing that, ask some of your current customers to do it for you.  Make sure that the conversation prospects are having with your web site is the same one they would have with you if you were in front of them.

Download 10 Tips for Developing an Effective Website