How do I work with a technology partner?

April 13th, 2010 by Michael Giuffrida

Let me start by saying that we strive to go beyond being “vendors” for our clients by combining our expertise and experience in technology with their expertise and experience in their industry and their organization.  That combined approach allows us to be a “technology partner”.  Be careful of the “technology vendor” who is more focused [...]

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Are you LinkedIn, or LinkedOut? (2/3)

March 16th, 2010 by Michael Giuffrida

Most of you tech savvy business people out there have had a LinkedIn account for years, but have you been truly using it to increase your business opportunities? If you want to reap the benefits of a LinkedIn account, you need to commit to actively using it on a consistent basis. At the [...]

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I’m being policy’d to death!

March 8th, 2010 by Michael Giuffrida

I started my business in 1997 with the same basic mantra we use today; provide technology solutions to support business goals.  While the technology has changed, the attitude hasn’t.  Do what we need to do to satisfy the customer and bill them for an honest amount of time to do it.  Well as we have [...]

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Are you LinkedIn, or LinkedOut? (1/3)

January 14th, 2010 by Michael Giuffrida

Most of you tech savvy business people out there have had a LinkedIn account for years, but have you been truly using it to increase your business opportunities?

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Which came first; the technology or the business?

January 7th, 2010 by Michael Giuffrida

Without a doubt, the answer to the above question is THE BUSINESS!  But it’s amazing how often we forget this when looking at new technology to implement in a business.  Far too often, a cool new technology noticed by a business owner or the desire of their IT company to play with a new technology [...]

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5 Signs that it’s time for a web site redesign

December 30th, 2009 by Tracy Fox

5 signs that it’s time for a web site redesign:

1. Your site isn’t effective in helping you achieve your goals (more sales, brand recognition, community awareness, etc)

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Google Alerts Tell You What The World Is Writing About Your Business…And Your Competition

October 6th, 2009 by Michael Giuffrida

Have you ever Googled yourself or the company you work for?  Come on, you know you have!  It’s human nature to wonder what others are writing about you and the company you work for.  Before accepting your new position, didn’t you Google your new company to see if you could find any negative information?  Googling [...]

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It’s Time Again for Technology Budgeting

September 29th, 2009 by Michael Giuffrida

As many people in the business community are trying very hard to make the most out of a year when all the cards seemed to be stacked against us, it is easy to put off the task of figuring out what we will spend next year to move our businesses forward again.  While budgeting for [...]

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Revisions and new deadline for identity theft regulations

September 1st, 2009 by Tracy Fox

In response to concerns voiced by many small business owners in Massachusetts, the Office of Consumer Affairs has announced revisions to the identity theft regulations that were set to take effect on January 1st 2010.

The revised regulations are more consistent with Federal law, and therefore an appropriate guideline for businesses and other types of organizations in Connecticut to measure their risks and what steps they can take to minimize their exposure to security breaches and the potential remediation and litigation that follows a breach.

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Have you found your blue ocean yet?

June 15th, 2009 by Tracy Fox

I’m about halfway through the book Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne.   The gist of the book is that if you can find a new way to provide goods or services or a whole new market, then you can make the competition irrelevant and be a unique provider in a calm [...]

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