I polled IT professionals from the ForeSite team and beyond to determine what key things every business owner, director of a school or nonprofit should know about their network.  My goal was to create a checklist that will help “nontechnical” people who have the ultimate responsibility of making technology related business decisions and protecting sensitive data to better understand what questions to ask of their IT professionals - whether you rely on an internal IT staff or a technology firm.

Some of the questions are obvious, such as making sure that your critical data is being backed up and that you know important passwords.  But there were also questions that could be eye-opening, such as “what remote access is being allowed?”.  I think back to a meeting with a Head of School when this question was asked, and it was determined that a former vendor and two former employees still had remote access to their server (and the data residing on the server)  simply because no one had thought to regularly audit the remote access and disable accounts that were no longer valid.

We hope this checklist will help you to get the information you need to make informed decisions about your network.  Your comments and questions are welcome!

5 signs that it’s time for a web site redesign:

1.  Your site isn’t effective in helping you achieve your goals (more sales, brand recognition, community awareness, etc)

2.  Your site is no longer an accurate representative of who you are and what you offer.

3.  The site looks very dated.  Not sure about this?  Check out your competitor’s sites to see what you are up against.

4.  You don’t have a scalable web site that you can update with new content, add a blog or integrate easily with social media.

5.  Users have asked for features or made other suggestions for changes that cannot be accomplished with your current site.

Looking for specific recommendations for your web site?  Let our team of experts evaluate it!

A quick reminder for business owners that we’re nearing the deadline to purchase and install new hardware and software and qualify for the Section 179 deduction.

Please contact us ASAP at 1-866-GO-SITE if you need assistance with a quote for replacement equipment or assistance with installation.

Over the years, I’ve worked with businesses, schools and nonprofits to help them find the right technology resources to meet their particular needs and goals.  In many cases, the “devil they know” is the resource that they continued to use year after year -  either because they were concerned that change might not bring something better, or because they weren’t sure if their expectations of a better partnership were realistic.

Let’s start by considering when you might look for a technology partner.  The obvious answer is when you don’t have a full-time IT person, web site designer or developer on staff.  But even if you do have someone handling the day-to-day needs internally, planning for a project that they haven’t done before or discussing possibilities of how technology can help you reach your goals may be areas where you can have the best of both worlds - someone who knows your environment and your culture and someone who can bring an outside viewpoint and a wide-range of experience and training.

No matter what your specific network includes or what your challenges are, there are 5 critical factors that you can use to evaluate your technology resource - whether you rely on internal staff, outside consulting or a combination of the two.  Download the list of 5 critical factors to keep in mind as you plan for 2010.

Good news!  In response to concerns voiced by many small business owners in Massachusetts, the Office of Consumer Affairs has announced revisions to the identity theft regulations that were set to take effect on January 1st 2010.

New language in the regulations includes risk-based in implementation -  requiring safeguards that are more appropriate to the size of the business, the amount of personal data stored (client or customer data and employee files), and the type of business.

The revised regulations are more consistent with Federal law, and therefore an appropriate guideline for businesses and other types of organizations in Connecticut to measure their risks and identify what steps they can take to minimize their exposure to security breaches and the potential remediation and litigation that follows a breach.

A public hearing will be held on the changes on 9/22/09 at the Transportation Building, 10 Park Plaza in Boston at 10 a.m.

Click the link below for a copy of the compliance checklist: 

http://www.foresitetech.com/forms/download_compliance

As a business owner, it’s sometimes difficult to think about upgrading things that seem to be “working”, especially in tough economic times.  The question is, “are they really working as hard as they can be for your business?”.  A great example of this is your company’s website.  While it was OK 5 years ago to have someone take your brochure and turn it into a website so you could put it on your business cards, that’s just not the way the web is working today for businesses who are taking full advantage of it.

Today, the first thing most people do when they are looking for a product or service, even if it was referred to them, is Google it.  The first few seconds form a large part of the impression the visitor will have of the target business forever (remember what your mom always said about first impressions).  Below are a few key things that people react to  - whether they know it or not.  You should keep them in mind as you look at your own web site, even if you think it doesn’t matter for your business (because it does).

1. Is the design attractive and does it look “current”?  A design that was nice 5 years ago does not always stand the test of time.  Compare how your site looks to others in your industry, or even other sites you feel project the type of image you want for your company.  You might be surprised.
2. Is your date specific content up to date?  If the last newsletter or news item you posted was in 2006, you should probably pull that section of the web site out.  Its hurting you more than helping you.
3. Is your site cross browser compatible?  While the world used to only view the web through the eyes of Internet Explorer, other browsers such as Firefox and Chrome have come a long way in gaining market share.  Make sure your web site looks the same (or at least presentable) in all of the major browsers available today.

These are just a few items that can make a good first impression.  But once people decide they are “OK” with you, you need to keep talking.  There has to be enough valuable information on your website to make the visitor (prospect) contact you instead of the next person on the search list.  Keep it interesting.  Add content regularly and give people reasons to come back.  If they browsed by but weren’t ready to buy the first time, impress them with fresh content and ideas the next time they “stop by”.  People want to get to know you by visiting your web site and be comfortable that you can take care of them.  You have to work to keep that conversation going, especially when you sometimes don’t even know that the conversation is happening (we’ll talk about how to know exactly when someone is on your web site in a future post).  One of ForeSite’s web site experts wrote a paper on “10 Tips for Developing an Effective Website“.  Check it out if you are interested in how to upgrade your web presence.

In general, think of your web site as your ultimate marketing tool which if used properly will bring leads (and ultimately new business) to you so you don’t have to go searching for it yourself.  View your site through the eyes of your prospects.  And if you are having difficulty doing that, ask some of your current customers to do it for you.  Make sure that the conversation prospects are having with your web site is the same one they would have with you if you were in front of them.

Download 10 Tips for Developing an Effective Website