August 1st, 2011 by Thomas Clifford
Let’s face it.
No one wants negative feedback.
We cross our fingers, hoping everyone loves everything we say and do.
But the fact remains: negative feedback happens.
Let’s pretend we ignore negative feedback
What might happen?
Complacency creeps in
Customer engagement weakens
Innovation fizzles out
Credibility is challenged
Clearly, not healthy signs for any business.
The fact that someone took time to (legitimately) comment on our [...]
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Tags: generate business from website, how do I control negative feedback, improve from feedback, marketing strategy, negative feedback, online comments, online credibility, online cutomer engagement, small business concerns
Posted in Marketing, Strategy | 5 Comments »
September 28th, 2010 by Tracy Fox
Wondering if social media can really be effective to help achieve your business goals? Are you considering leveraging the power of social media but not sure if it works? Here are some well documented successes from companies that have done just that…
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Tags: business success tips, inbound marketing, marketing strategy, Social media, technology resource for small business
Posted in Marketing, Technology Tips, Uncategorized | No Comments »
May 5th, 2010 by Michael Giuffrida
The bottom-line with LinkedIn is that people would much rather work with people who their friends and colleagues know and trust. To truly realize a return on the investment of time required by LinkedIn you need to increase your number of viable connections and thus increase your chances of getting [...]
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Tags: Add new tag, Blogging, business success tips, call to action, Effective call to action, inbound marketing, marketing strategy, sales strategy, small business, Social media, technology resource for small business, uses of social media
Posted in CEO, Marketing, Operations, Technology Budgeting | No Comments »
March 16th, 2010 by Michael Giuffrida
Most of you tech savvy business people out there have had a LinkedIn account for years, but have you been truly using it to increase your business opportunities? If you want to reap the benefits of a LinkedIn account, you need to commit to actively using it on a consistent basis. At the [...]
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Tags: being more productive, business success tips, call to action, Effective call to action, eliminating competition, generate business from website, Internet search, marketing strategy, time management, uses of social media
Posted in CEO, Marketing, Strategy, Website Development | 1 Comment »
January 14th, 2010 by Michael Giuffrida
Most of you tech savvy business people out there have had a LinkedIn account for years, but have you been truly using it to increase your business opportunities?
Read the rest of this entry »
Tags: Blogging, business success tips, generate business from website, inbound marketing, marketing strategy, small business concerns, Social media, uses of social media
Posted in Marketing, Operations, Solutions, Strategy, Website Development | 3 Comments »
October 6th, 2009 by Michael Giuffrida
Have you ever Googled yourself or the company you work for? Come on, you know you have! It’s human nature to wonder what others are writing about you and the company you work for. Before accepting your new position, didn’t you Google your new company to see if you could find any negative information? Googling [...]
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Tags: Blogging, business success tips, generate business from website, inbound marketing, marketing strategy, small business concerns, Social media, uses of social media
Posted in Marketing, Solutions, Strategy, Technical, Website Development | 2 Comments »
October 6th, 2009 by Michael Giuffrida
How often should key words and phrases appear in your web content? What should be in the
and <meta> tags? Does it matter where on the page your key words are?</p>
<p>There are many things to consider when writing for the web, and the questions above are answered in a white paper on “Prominent Content” by Andrew Predmore, one of ForeSite’s developers.</p>
<a href="http://www.foresitetech.com/blog/2009/10/06/writing-for-the-web-guidelines-for-prominent-content/">Read the rest of this entry »</a>
</div>
<p class="postmetadata">Tags: <a href="http://www.foresitetech.com/blog/tag/10-tips-for-developing-an-effective-website/" rel="tag">10 Tips for Developing an Effective Website</a>, <a href="http://www.foresitetech.com/blog/tag/business-success-tips/" rel="tag">business success tips</a>, <a href="http://www.foresitetech.com/blog/tag/inbound-marketing/" rel="tag">inbound marketing</a>, <a href="http://www.foresitetech.com/blog/tag/marketing-strategy/" rel="tag">marketing strategy</a>, <a href="http://www.foresitetech.com/blog/tag/writing-for-the-web/" rel="tag">Writing for the Web</a><br /> Posted in <a href="http://www.foresitetech.com/blog/category/ceo/marketing/" title="View all posts in Marketing" rel="category tag">Marketing</a>, <a href="http://www.foresitetech.com/blog/category/technical/website-development/" title="View all posts in Website Development" rel="category tag">Website Development</a> | <a href="http://www.foresitetech.com/blog/2009/10/06/writing-for-the-web-guidelines-for-prominent-content/#comments" title="Comment on Writing for the Web – Guidelines for Prominent Content">2 Comments »</a></p>
</div>
<div class="post" id="blog_post-232">
<h2><a href="http://www.foresitetech.com/blog/2009/09/15/is-social-media-marketing-right-for-you/" rel="bookmark" title="Permanent Link to Is Social Media Marketing right for you?">Is Social Media Marketing right for you?</a></h2>
<small>September 15th, 2009 by <!--COMMENTING OUT LINK TO ABOUT PAGE<a href="/blog/about/">-->Tracy Fox<!--</a>--></small>
<div class="entry">
<p>Everybody’s talking about social media marketing, but how do you know if it’s right for your business? And what if you are a nonprofit agency or a school – does social media have value outside the business world?<br />
First let’s define social media by its most well known forms, including blogs and social networking (Twitter, FaceBook [...]</p>
<a href="http://www.foresitetech.com/blog/2009/09/15/is-social-media-marketing-right-for-you/">Read the rest of this entry »</a>
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<p class="postmetadata">Tags: <a href="http://www.foresitetech.com/blog/tag/blogging/" rel="tag">Blogging</a>, <a href="http://www.foresitetech.com/blog/tag/business-success-tips/" rel="tag">business success tips</a>, <a href="http://www.foresitetech.com/blog/tag/generate-business-from-website/" rel="tag">generate business from website</a>, <a href="http://www.foresitetech.com/blog/tag/inbound-marketing/" rel="tag">inbound marketing</a>, <a href="http://www.foresitetech.com/blog/tag/marketing-strategy/" rel="tag">marketing strategy</a>, <a href="http://www.foresitetech.com/blog/tag/small-business-concerns/" rel="tag">small business concerns</a>, <a href="http://www.foresitetech.com/blog/tag/social-media/" rel="tag">Social media</a>, <a href="http://www.foresitetech.com/blog/tag/uses-of-social-media/" rel="tag">uses of social media</a><br /> Posted in <a href="http://www.foresitetech.com/blog/category/ceo/marketing/" title="View all posts in Marketing" rel="category tag">Marketing</a>, <a href="http://www.foresitetech.com/blog/category/technical/website-development/" title="View all posts in Website Development" rel="category tag">Website Development</a> | <a href="http://www.foresitetech.com/blog/2009/09/15/is-social-media-marketing-right-for-you/#comments" title="Comment on Is Social Media Marketing right for you?">6 Comments »</a></p>
</div>
<div class="post" id="blog_post-198">
<h2><a href="http://www.foresitetech.com/blog/2009/08/27/how-do-you-call-your-website-to-action/" rel="bookmark" title="Permanent Link to How do you call your website to action?">How do you call your website to action?</a></h2>
<small>August 27th, 2009 by <!--COMMENTING OUT LINK TO ABOUT PAGE<a href="/blog/about/">-->Michael Giuffrida<!--</a>--></small>
<div class="entry">
<p>Having a website was a good first step (in 1997). By the mid 2000’s your web site actually had to have interesting information on it and look more attractive than your competitors’. You may even rank well in the search engines for keywords you have chosen as important ones for your business. If you’re at [...]</p>
<a href="http://www.foresitetech.com/blog/2009/08/27/how-do-you-call-your-website-to-action/">Read the rest of this entry »</a>
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<p class="postmetadata">Tags: <a href="http://www.foresitetech.com/blog/tag/call-to-action/" rel="tag">call to action</a>, <a href="http://www.foresitetech.com/blog/tag/effective-call-to-action/" rel="tag">Effective call to action</a>, <a href="http://www.foresitetech.com/blog/tag/generate-business-from-website/" rel="tag">generate business from website</a>, <a href="http://www.foresitetech.com/blog/tag/inbound-marketing/" rel="tag">inbound marketing</a>, <a href="http://www.foresitetech.com/blog/tag/marketing-strategy/" rel="tag">marketing strategy</a>, <a href="http://www.foresitetech.com/blog/tag/social-media/" rel="tag">Social media</a><br /> Posted in <a href="http://www.foresitetech.com/blog/category/ceo/marketing/" title="View all posts in Marketing" rel="category tag">Marketing</a>, <a href="http://www.foresitetech.com/blog/category/technical/website-development/" title="View all posts in Website Development" rel="category tag">Website Development</a> | <a href="http://www.foresitetech.com/blog/2009/08/27/how-do-you-call-your-website-to-action/#comments" title="Comment on How do you call your website to action?">8 Comments »</a></p>
</div>
<div class="post" id="blog_post-149">
<h2><a href="http://www.foresitetech.com/blog/2009/07/31/your-web-site-should-be-a-conversation-not-a-statement/" rel="bookmark" title="Permanent Link to Your web site should be a conversation, not a statement.">Your web site should be a conversation, not a statement.</a></h2>
<small>July 31st, 2009 by <!--COMMENTING OUT LINK TO ABOUT PAGE<a href="/blog/about/">-->Michael Giuffrida<!--</a>--></small>
<div class="entry">
<p>As a business owner, it’s sometimes difficult to think about upgrading things that seem to be “working”, especially in tough economic times. The question is, “are they really working as hard as they can be for your business?”. A great example of this is your company’s website. While it was OK 5 years ago to [...]</p>
<a href="http://www.foresitetech.com/blog/2009/07/31/your-web-site-should-be-a-conversation-not-a-statement/">Read the rest of this entry »</a>
</div>
<p class="postmetadata">Tags: <a href="http://www.foresitetech.com/blog/tag/10-tips-for-developing-an-effective-website/" rel="tag">10 Tips for Developing an Effective Website</a>, <a href="http://www.foresitetech.com/blog/tag/google/" rel="tag">Google</a>, <a href="http://www.foresitetech.com/blog/tag/internet-search/" rel="tag">Internet search</a>, <a href="http://www.foresitetech.com/blog/tag/marketing-strategy/" rel="tag">marketing strategy</a>, <a href="http://www.foresitetech.com/blog/tag/small-business-concerns/" rel="tag">small business concerns</a>, <a href="http://www.foresitetech.com/blog/tag/social-media/" rel="tag">Social media</a><br /> Posted in <a href="http://www.foresitetech.com/blog/category/ceo/" title="View all posts in CEO" rel="category tag">CEO</a>, <a href="http://www.foresitetech.com/blog/category/ceo/marketing/" title="View all posts in Marketing" rel="category tag">Marketing</a>, <a href="http://www.foresitetech.com/blog/category/uncategorized/" title="View all posts in Uncategorized" rel="category tag">Uncategorized</a>, <a href="http://www.foresitetech.com/blog/category/technical/website-development/" title="View all posts in Website Development" rel="category tag">Website Development</a> | <a href="http://www.foresitetech.com/blog/2009/07/31/your-web-site-should-be-a-conversation-not-a-statement/#comments" title="Comment on Your web site should be a conversation, not a statement.">4 Comments »</a></p>
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