August 27th, 2009 by Michael Giuffrida
Having a website was a good first step (in 1997). By the mid 2000’s your web site actually had to have interesting information on it and look more attractive than your competitors’. You may even rank well in the search engines for keywords you have chosen as important ones for your business. If you’re at [...]
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Tags: call to action, Effective call to action, generate business from website, inbound marketing, marketing strategy, Social media
Posted in Marketing, Website Development | 8 Comments »
July 31st, 2009 by Michael Giuffrida
As a business owner, it’s sometimes difficult to think about upgrading things that seem to be “working”, especially in tough economic times. The question is, “are they really working as hard as they can be for your business?”. A great example of this is your company’s website. While it was OK 5 years ago to [...]
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Tags: 10 Tips for Developing an Effective Website, Google, Internet search, marketing strategy, small business concerns, Social media
Posted in CEO, Marketing, Uncategorized, Website Development | 4 Comments »
June 15th, 2009 by Tracy Fox
I’m about halfway through the book Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. The gist of the book is that if you can find a new way to provide goods or services or a whole new market, then you can make the competition irrelevant and be a unique provider in a calm [...]
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Tags: blue ocean strategy, business success tips, eliminating competition, marketing strategy, sales strategy
Posted in Marketing, Solutions, Strategy | No Comments »