ForeSite Insight

MATCH Coalition, Inc. (Mobilize Against Tobacco for Children’s Health) is a non-profit organization, established in 1995, to protect Connecticut residents from the dangers of tobacco use and secondhand smoke.  MATCH consists of an over one hundred member organization representing thousands of Connecticut residents.
The objective of this project was to cultivate an effective web strategy through [...]

Social networking may seem like a waste of time and energy, but whether you are happy to embrace it as a marketing tool or try to avoid it, it is here to stay (at least until the next big thing comes along)!  According to Wikipedia.org, there are 14 different social networking sites that have over [...]

Have you looked at your LinkedIn homepage recently?
Do you read most of the status updates from your network?
Are you keeping your network alive for business opportunities, by sending messages to a few of your connections each week?
Do you comment or “like” updates on most days?
Or do you ignore status updates because they look like a [...]

ForeSite just ran a standing room only panel at the FirmFuture legal technology conference in Boston called “White Papers, Black Ink”. See the top 3 questions and answers for this popular discussion and download “5 Steps to Get Started” guide,

Wondering if social media can really be effective to help achieve your business goals? Are you considering leveraging the power of social media but not sure if it works? Here are some well documented successes from companies that have done just that…

The bottom-line with LinkedIn is that people would much rather work with people who their friends and colleagues know and trust. To truly realize a return on the investment of time required by LinkedIn you need to increase your number of viable connections and thus increase your chances of getting [...]

Most of you tech savvy business people out there have had a LinkedIn account for years, but have you been truly using it to increase your business opportunities?

Have you ever Googled yourself or the company you work for?  Come on, you know you have!  It’s human nature to wonder what others are writing about you and the company you work for.  Before accepting your new position, didn’t you Google your new company to see if you could find any negative information?  Googling [...]

As many people in the business community are trying very hard to make the most out of a year when all the cards seemed to be stacked against us, it is easy to put off the task of figuring out what we will spend next year to move our businesses forward again.  While budgeting for [...]

Everybody’s talking about social media marketing, but how do you know if it’s right for your business?  And what if you are a nonprofit agency or a school – does social media have value outside the business world?
First let’s define social media by its most well known forms, including blogs and social networking (Twitter, FaceBook [...]