ForeSite Insight

As many people in the business community are trying very hard to make the most out of a year when all the cards seemed to be stacked against us, it is easy to put off the task of figuring out what we will spend next year to move our businesses forward again.  While budgeting for [...]

Everybody’s talking about social media marketing, but how do you know if it’s right for your business?  And what if you are a nonprofit agency or a school – does social media have value outside the business world?
First let’s define social media by its most well known forms, including blogs and social networking (Twitter, FaceBook [...]

Having a website was a good first step (in 1997).  By the mid 2000’s your web site actually had to have interesting information on it and look more attractive than your competitors’.  You may even rank well in the search engines for keywords you have chosen as important ones for your business.  If you’re at [...]

As a business owner, it’s sometimes difficult to think about upgrading things that seem to be “working”, especially in tough economic times.  The question is, “are they really working as hard as they can be for your business?”.  A great example of this is your company’s website.  While it was OK 5 years ago to [...]

Use social media to contribute something of value, or make new connections with people who can provide ideas or opportunities. Don’t be passive!

Mike Giuffrida’s take on Twitter and Tweeting. Instruction from a newbie to the other newbies.

Social media – everybody’s talking about it and trying to figure out how to use it for their business.  There was a great panel discussion on Friday at the Hartford Business Journal’s eTechnology Summit which confirmed that it’s all so new that no one can really claim to be an “expert” yet, but there is [...]