ForeSite Insight

Social networking may seem like a waste of time and energy, but whether you are happy to embrace it as a marketing tool or try to avoid it, it is here to stay (at least until the next big thing comes along)!  According to Wikipedia.org, there are 14 different social networking sites that have over [...]

The internet provides many benefits to professional organizations, but it is not without its pitfalls. Online communities have their own cultures and rules, and inexperienced users can accidentally make an impression that reflects badly on your organization. This document provides simple guidelines on how to maintain a professional reputation on the internet.

The bottom-line with LinkedIn is that people would much rather work with people who their friends and colleagues know and trust. To truly realize a return on the investment of time required by LinkedIn you need to increase your number of viable connections and thus increase your chances of getting [...]

Most of you tech savvy business people out there have had a LinkedIn account for years, but have you been truly using it to increase your business opportunities? If you want to reap the benefits of a LinkedIn account, you need to commit to actively using it on a consistent basis. At the [...]

Most of you tech savvy business people out there have had a LinkedIn account for years, but have you been truly using it to increase your business opportunities?

Have you ever Googled yourself or the company you work for?  Come on, you know you have!  It’s human nature to wonder what others are writing about you and the company you work for.  Before accepting your new position, didn’t you Google your new company to see if you could find any negative information?  Googling [...]

Everybody’s talking about social media marketing, but how do you know if it’s right for your business?  And what if you are a nonprofit agency or a school – does social media have value outside the business world?
First let’s define social media by its most well known forms, including blogs and social networking (Twitter, FaceBook [...]

Mike Giuffrida’s take on Twitter and Tweeting. Instruction from a newbie to the other newbies.

Social media – everybody’s talking about it and trying to figure out how to use it for their business.  There was a great panel discussion on Friday at the Hartford Business Journal’s eTechnology Summit which confirmed that it’s all so new that no one can really claim to be an “expert” yet, but there is [...]