ForeSite Technologies
ForeSite is your team of designers , developers , and computer consultants for computer support , web development and network support in the Hartford, CT and Worcester, MA areas.
- ForeSite
- Case Studies
- Professional Services
Generate More Leads From Company’s Website
A local firm relied on word of mouth, existing contacts, and search engine ads to drive traffic to its website. This generated too few leads, and they turned to ForeSite for market-tested results.
Results:
- Website traffic increased 600% in the first six months of 2009
- Google search generated 85% of visitors, an increase from 20%
- Qualified prospects now provide contact information to facilitate follow-up
Solution:
ForeSite knew the firm needed to accomplish three business goals:
- Attract qualified prospects
- Build relationships so prospects view the firm as a trusted advisor
- Create track which leads to prospects becoming clients
ForeSite developed two ways the company can demonstrate expertise and collect visitor information:
- ForeSite added a blog to the company’s website and promoted it using social media sites including Twitter and LinkedIn. Social media postings drive visitors to the blog where they can download free whitepapers after providing basic contact information.
- The website’s Resources Page also generates leads by offering downloads of guidebooks, whitepapers, and other valuable information.
By collecting visitor contact information, the company can follow-up offering free consultations and education about their services.
Spin Off a New Law Firm from a Larger One
A small group of attorneys split off from a larger firm. The new firm was too small to have its own IT staff and didn’t know what steps to take to split off from the parent firm or how to support its 10-person staff once the ties were severed.
Results:
- Critical client data protected
- Email service continued without interruption
- Unlimited help desk access and technology guidance provide basis for growth
Solution:
ForeSite knew that in order to grow the new law firm needed to:
- Make the transition seamless
- Obtain ongoing IT support for its10-person staff
- Have the technology guidance it needs to grow
ForeSite first advised the new firm on hardware and software planning. Then ForeSite’s pre-project planning and coordination with the parent firm’s IT department led to a seamless transition without cost overruns. ForeSite’s ongoing support gives the staff of the new firm quick, unlimited help desk access. Technology guidance has allowed the firm to add new staff and continue to grow.