Generate More Leads From Company’s Website
A local firm relied on word of mouth, existing contacts, and search engine ads to drive traffic to its website. This generated too few leads, and they turned to ForeSite for market-tested results.
Client’s Goals:
- Attract qualified prospects
- Build relationships so prospects view the firm as a trusted advisor
- Track which leads become clients
Our Solution:
ForeSite developed two ways the company can demonstrate expertise and collect visitor information:
- ForeSite added a blog to the company’s website and promoted it using social media sites including Twitter and LinkedIn. Social media postings drive visitors to the blog where they can download free whitepapers after providing basic contact information.
- The website’s Resources Page also generates leads by offering downloads of guidebooks, whitepapers, and other valuable information.
By collecting visitor contact information, the company can follow-up offering free consultations and education about their services.
Results Achieved:
- Website traffic increased 600% in the first six months of 2009
- Google search generated 85% of visitors, an increase from 20%
- Qualified prospects now provide contact information to facilitate follow-up
SELF EVALUATION
Do you know what you don’t know about your network?
Could all of our data REALLY be recovered if lost?
"Bill was a pleasure to work with and demonstrated the professional qualities and knowledge level we only wish some of the rest of the industry had. I didn’t have to worry about a thing. All in all, thanks for sending him out to work with us!
"
- - Josh Ryan
- MIS Director
- John Ware Research Group
