Increase Readership & Ad Revenues

A New England publisher of multiple newspapers wanted readers to see online versions of their papers in "real time" and to generate ad revenue through increased online readership. As is common in the publishing industry the company had a tight budget for web development.

Client’s Goals

• Attract more readers
• Increase ad revenue

Our Solution:

ForeSite developed four tools to support these goals:

1. Online information portal for dissemination of news stories
2. Efficient tools to import content from print version and post in online portal
3. Email news blasts to “pull” interested readers back to the site
4. Database to feed multiple websites with the same stories and advertisers ads as appropriate

Results Achieved:

• Website traffic increased 400%
• Web revenue provides 40% of total revenue (projected to grow to 50% in coming year)
• Full newspaper posted online in 4 hours
• Email alerts send real time updates to interested readers