MATCH Coalition, Inc. (Mobilize Against Tobacco for Children’s Health) is a non-profit organization established in 1995 to protect Connecticut residents from the dangers of tobacco and secondhand smoke. MATCH consists of an over one hundred member organization representing thousands of Connecticut residents. Match’s old website provided adequate information, however the feel of the site did not inspire a second visit. Furthermore, the design was antiquated, offered no interactivity, did not consider navigational ease of use, and had many programming errors evident to the public. In today’s fast-paced world, time is short, and attention spans even shorter. As a result, good impressions must be made quickly.